Outdoor Culture Arcade:

Endurance Cult V.1 Tee

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Endurance Cult V.1 Tee
Endurance Cult V.1 Tee
$55

You are a Subject Athlete. You are a Cardio Goth. You seek Comfort with Discomfort in the pursuit of Metaphysical Fitness inside The Outside. Welcome to the Endurance Cult.

100% COTTON—MADE IN AMERICA—CLASSIC 90’S CUT FOR IMPROVED PERFORMANCE INSIDE THE OUTSIDE—SEWN, DYED AND SILK SCREENED BY HAND  IN LOS ANGELES—MADE IN COLLABORATION WITH AFTER SCHOOL PROJECTS.

COTTON KILLS, IT. @;

  1. KEEPING YOU COOL WHEN IT’S WET: In the summer, cotton is straight-up a technical fabric because it keeps you cool when it’s wet, which is desirable on a hot and humid day.
  2. HAND FEEL: Tees have been made from cotton since the dawn of time because nothing feels better on your skin than cotton. Yes, other natural fabrics like merino and hemp can and do sometimes feel great but never as reliably and consistently as cotton. Cotton T-shirts are the most iconic pop lifestyle artifact ever made.
  3. DURABILITY: Cotton is as tough and rugged as you are.
  4. BEING FIXABLE: Eventually it will fail because you will wear it all the time—day after day, year after year— but don’t fret, cotton is v easy to darn or repair with patches or whatever, also, if and when it comes to repairing your cotton tee—you’re welcome for the opportunity to add flair and augmentation.
  5. WABI-SABI!
  6. BEING A TOWEL IN PLACE OF AN ACTUAL TOWEL for whatever because Absorption Tech™. Cardio Goths, Subject Athletes and Endurance Cult Members have used cotton t-shirts in place of an actual towels since the dawn of Inside The Outside; as a towell (hand and/or wearable) post hot spring or swimming hole event, in place of a napkin or tissue while eating, has head gear under a cap (or solo) on super sunny and hot days, etc.
  7. LOOKING GOOD: Synthetic or “Tech” shirts suck at looking good in 99.9% of environments and lighting conditions. They also smell bad and are uncomfortable in all casual and most athletic scenarios.
  8. PRINTING AND ART: Silk Screening is an ancient and venerable art form that works especially good on cotton.
Bonked

Hilary LeBeuf

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Tagged:
Categorized: Bonked

MSO Subject Athlete Hilary LeBeuf is an American ultra trail runner living in Barcelona, Spain. In BONKED: Episode Three she tells us of a long run that tested her Physical, Spiritual, Mental, and Emotional limits.

Bonked—Short stories about Crushing Your Soul—is a new episodic series created to provide Subject Athletes, Outraverts and Cardigoths with yet another form of incredibly useful and potentially life saving Beta for when you and/or your equipment fails catastrophically. Because here’s the thing, pushing your P*S*M*E Inside The Outside in the pursuit of Transformation, Transcendence and Rapture isn’t without risk. And when it comes to Bonking, it’s not a question of if, it’s a question of when. Sooner or later you will find yourself completely empty, defeated, broken, committed and exposed on a “Death March” of your own making. How deep are you prepared to dig? How will you endure (battle) the malaizing and awesomely powerful effects—despair, doom, hypothermia, anxiety, HAPE, Sail-brain, et cetera, et cetera—in an effort to persevere; aka “get home?” Are you stubborn enough? Do you have supernatural tenacity? Point blank, listening to MSO’s Bonked series for inspiration, motivation and emptiness-based creativity may, sometime in the not too distant future, be the only difference between you getting Outside The Inside and back on your feet, or not.

Outdoor Culture Arcade:

Tenets V.1 Hooded Sweatshirt

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Tenets V.1 Hooded Sweatshirt
Tenets V.1 Hooded Sweatshirt
$105

We love Mother Earth. We love deadstock. We love visible mending. Capitalism is stupid but these wonderfully imperfect hoodies aren’t. We started with some light cross hatching in a grey thread to match the silver ink. 

Maybe next time we do rune-based shapes? Your name? Numerology? Denim patches? We need your feedback. Please tell us what visible mending means to you.

100% COTTON—MADE IN AMERICA—CLASSIC OVERSIZED 90’S CUT FOR IMPROVED PERFORMANCE INSIDE THE OUTSIDE—SEWN, DYED AND SILK SCREENED BY HAND  IN LOS ANGELES—MADE IN COLLABORATION WITH AFTER SCHOOL PROJECTS. FEATURES CONTRASTING GREY FUNCTIONAL MENDING ON POCKET EDGES. EACH GARMENT IS UNIQUE.

COTTON KILLS IT @:

  1. Keeping you cool when wet. In the summer, cotton is straight-up a technical fabric because it keeps you cool when it’s wet, which is desirable on a hot and humid day.
  2. Having an unparalleled hand feel. Tees have been made from cotton since the dawn of time because nothing feels better on your skin than cotton. Yes, other natural fabrics like merino and hemp can and do sometimes feel great but never as reliably and consistently as cotton. Cotton T-shirts are the most iconic pop lifestyle artifact ever made.
  3. Being durable in the first place. Cotton is as tough and rugged as you are.
  4. Being fixable. Eventually it will fail because you will wear it all the time—day after day, year after year— but don’t fret, cotton is v easy to darn or repair with patches or whatever, also, if and when it comes to repairing your cotton T-shirt—you’re welcome for the opportunity to add flair and augmentation.
  5. Doing Wabi-sabi.
  6. Being a towel in place of an actual towel, for whatever because Absorption Tech™. Cardio Goths, Subject Athletes and Endurance Cult Members have used cotton t-shirts in place of an actual towels since the dawn of Inside The Outside; as a towell (hand and/or wearable) post hot spring or swimming hole event, in place of a napkin or tissue while eating, has head gear under a cap (or solo) on super sunny and hot days, etc.
  7. Looking good. Synthetic or “Tech” shirts suck at looking good in 99.9% of environments and lighting conditions. They also smell bad and are uncomfortable in all casual and most athletic scenarios.
  8. Being printed on and representing art: Silk Screening is an ancient and venerable art form that works especially good on cotton.
Kookzone

Ultralight Pack

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Categorized: Kookzone

W.I.P Currently this pack does have wicked strappage and dangle which is only 50/50 an excellent thing. That said, it’s above average at being light, storing Subject Athlete cargo, having a mesh pocket, inspiring non-sexual bondage, and doing compression. It’s also good at looking good and showcasing the color red. This pack can just about fit in a pant pocket or stuff into an empty grande starbucks cup. It’s ridic light and when thrown into the air it verily floats as much as falls back down to earth like a leaf in the wind or snow falling to the ground at dusk in the woods behind your cousin’s house, no cap. While still being tested and refined this bag has already proven its value and efficacy in various real world R&D endurance pursuits such as but not limited to ealy spring Skimo stuff, laundry activities, trail hustling, Sub240 practice, vertigo LARPING, and travel help.

Honestly when it’s finished this Harry Potter magic backpack is a MUST have for anyone that travels and does multiple modes. If you only trail run DON’T BUY this bag just get a vest or whatever. But if you like people. Have friends. Do stuff and like sweating and dirt and bleeding. Have had rocks in your shoes within the last six months and know what it’s like to bonk or almost bonk. Then this bag is the 5000x problem solving unicorn rucksack that you’ve been looking for, and will literally serve you to the day one of u dies.

Blog

EP2: Bohemian Border Bash

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Categorized: Blog

Was a yogurt sandwich the right decision? Can Mateo find his way back onto course when he’s lost in his mind? Will he find a place to sleep? Is 12,000 feet in 83 miles too much for Earth Boy to handle? Do you have any questions for Mateo aka Earth Boy? Any reccomondations? Words of encouragement? Does anybody know what sign he is? MSO Celestial Beta is coming in hot and maybe reading his horoscope would be helpful to him?

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