Thanks Donald, I’m still super glad you’re dead.

On June 29, 2021 Donald Rumslfeld, to the immense benefit of America, Humanity and Mother Earth, passed on to the Known Unknown we call death. Before that he did a bunch of politics, most notably as Secretary of Defense during the first Bush administration. During which time, on February 12 , 2002 he said, in response to increased pressure and pushback and outrage regarding all the many and substantiated reports coming back from Iraq that no Weapons Of Mass Destruction—the only other enjoyable byproduct of the war in Iraq that I’m aware (#39)—had been found because they didn’t exist and he but he was still trying to stall and lie about their fictional-ness.

“’Reports that say that something hasn’t happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns – the ones we don’t know we don’t know.”

In 2002 I was thirty-two years old and while I considered Donald Rumsfeld to be a deplorable monster, I was very very very very stoked on this new phrase-idea he had just introduced to me even though, at the time, I thought he was just making shit up and having fun with the english language in an effort obfuscate. 

Turns out Philosophers and Navy Seals have known about Known Knowns, Known Unknowns and Unknown Unknowns for hundreds and hundreds of years because it’s a solid framework and/or way of thinking for stuff like Risk Assessment, Analytical Sciences and Mythical State of Philosophies including but not limited to Line Planning and Product Development. 

Speaking of which, here are some products we’re currently working on regarding which we’d love your feedback. Please let us know what you think. Seriously, let’s get this Product Development conversation started.

  1. A denim hoodie because denim is durable and fashionable and everything should have a hood.
  2. A flap hat. 
  3. Aftermarket pockets.

Strawberry Peak

LINES ARE ABOUT FINDING THE CLEANEST, MOST CREATIVE AND COMPELLING ROUTE FROM A-B OR A-A OR A-C. THIS IS NOT AN FKT UNLESS YOU WANT IT TO BE. THIS IS ABOUT SELF EXPRESSION AND REALIZING WHATEVER CRITERIA IS IMPORTANT TO YOU AND YOUR CREW. SOMETIMES THAT CRITERIA IS A KNOWN KNOWN. SOMETIMES IT’S A KNOWN UNKNOWN. AND SOMETIMES IT’S A UNKNOWN UNKNOWN. SOMETIMES IT’S ABOUT WATCHING THE SUN COME UP OVER LOS ANGELES FROM THE TOP OF STRAWBERRY PEAK. THIS IS A PERMANENT. DO THE LINE, EARN THE PATCH. WE ALSO CACHED 3 DIFFERENT LIMITED EDITION NAGLENE BOTTLES W/ EXTRAS FOR INSPIRATION & REWARD.


RULES:

  1. This is all about creativity and going Inside The Outside. MSO is mode—ATB, AT, BRVT, XC, ULTRA, RANDO, PRTL, TRNSCND, ETC.—agnostic. You can walk it, hike it, ski it, you can even drive (most of it) if you want to. Just make it hard and fun. Endurance is relative.
  2. Complete all seven MANDATORY checkpoints. Details below.
  3. Document each checkpoint. Will require some kind of camera, the ability to mediate and some very light illustrating.
  4. The order in which you complete each checkpoint (except of Start and Finish) is up to you—again, this is about creativity and problem solving and your preferred mode(s).

BETA YOU WILL NEED:

DOWNLOAD THIS GPX FILE

SCREENSHOT THIS CUE SHEET WITH CHECKPOINT AND CACHE DETAILS

  1. START: Rose Bowl Lot K—Take a selfie with the Inside the Outside sticker. MANDATORY *BEFORE
  2. Clear Creek / Josephine Saddle Road Gate—Take a selfie with the Inside the Outside sticker. MANDATORY
  3. Josephine Saddle Cache— Inside The Outside 480z Nalgene, stickers and Comfort With Discomfort ski straps. 
  4. Yucca—Draw a Yucca Plant but use swords in place of the spears. MANDATORY
  5. Strawberry Peak—Take a selfie with the Inside the Outside sticker. MANDATORY
  6. Strawberry Peak—Meditate about how algorithms are killing creativity. MANDATORY
  7. Strawberry Peak Cache—PSME 32oz. narrow mouth Nalgene, stickers and Comfort With Discomfort ski straps.
  8. Redbox Bear Box—Take a selfie with the Inside the Outside sticker. MANDATORY
  9. Super Cloud Cache / Top of 7th Repel—New Hope 32oz. Nalgene, stickers and Comfort With Discomfort ski straps. 
  10. FINISH: Rose Bowl Lot K MANDATORY *AFTER
  11. SUBMIT YOUR LINE: FILL OUT THE FORM BELOW👇👇👇👇👇👇👇👇👇👇👇 GET PATCH AND 50% DISCOUNT ON YOUR FIRST MSO ORDER.

MAP BETA:

Strawberry Peak Line
+

Live Cache Status

Name
Coordinates
Description
Image
Status
Josephine Saddle
Claimed
Strawberry Peak
Claimed
Supercloud Canyon
Available
Did you collect a cache? Did you look for an available cache that wasn’t there? Let us know.

COMPLETE THIS FORM AND UPLOAD YOUR SELFIES TO PROVE ROUTE COMPLETION:

Name(Required)
Address(Required)
Preferred Fun Type
Checkpoints START: Rose Bowl Lot G / Load Image Yucca Plant Illustration / Load Image Josephine Peak: Load Image Josephine Peak: Submit a short essay about how algorithms are killing creativity. Redbox Bear Box / Load Image Mt. Disappointment Road / Load Image FINISH: Rose Bowl Lot G
Drop files here or
Max. file size: 50 MB, Max. files: 7.
    This field is for validation purposes and should be left unchanged.

    VIBRATIONAL BETA:

    STRAWBERRY PEAK IS SHAPED LIKE A STRAWBERRY.

    YUCCAS ARE SHARP.

    FOG IN THE MEADOWS.

    TOPLESS RUNNERS.

    IT WILL GO.

    ON DECEMBER 15th, 2021 MSO COMPLETED THE STRAWBERRY PEAK LINE. THIS IS HOW WE DID IT. PLESE USE THIS FOR INSPIRATION.

    Rose Bowl—JPL—ride up the Gab Trail to Clear Creek—crossover the 2—ride up Josephine Fireroad to Josephine Saddle—stash bike and gear—run/scramble/approach up the “mountaineers route” (look for cairns and painted arrows) to the top of Strawberry Peak—meditate at the top about how Algorithms are killing creativity—run/parkour over yuccas on the way back down—grab bike and gear–ride the singletrack around the back Strawberry through upper and lower meadows and Lawler’s saddle—cross the 2 at Redbox—ride the close road up to Mt Disappointment—disassemble your bike at the top of Supercloud and strap it to your pack—canyoneer your way down Supercloud—at the bottom hike out to the top of Gab—reassemble your bike and ride down the single track back to JPL and from there to the Rose Bowl.

    PACKING LIST INSPIRATION BETA: *FOR OUR ROUTE

    GUIDE:

    Moises Medina
    Cancer
    Born and raised in Los Angeles.
    History professor.
    Inspires confidence.
    Owns and maintains several bikes, climbing gear, Aplacka packrafts, running kit, two small dogs and an OG Astro Van set to adventure mode.

    VISUAL INSPIRATION BETA:

    BLANKET OR TOWEL

    More than a reliable purpose, a destination, or extensive provisioning, any Subject Athlete / Cardio Goth / Endurance Cult Member headed Inside The Outside requires for success in any endeavor or pursuit only a quality Blanket or Towel. Either can be fashioned into a jacket, as in a capote, or a cloak or cape. They can be used to wrap and therefore protect your valuables during travel, as well as camouflage said valuables regrettably but necessarily left overnight in an old car in a dimly lit motel parking lot. For drying, warmth and a place to sit and/or change pre-and-post hot spring, swim hole, hobo slap, etc. Or, as a bedroll; a napkin (albeit an oversized napkin); a pillow; a sack or makeshift bag; a brightly colored and nicely delineated picnic or lunch spot; for love-making;  in defense against nearly feral or overly habituated animals; a lightweight saddle alternative; fire containment; and for bivouacking and/or enhancing an otherwise primitive shelter. For wound care and poultices. For protection against the elements like dust, wind, direct sunlight, etc., as well as volatile and/or tempestuous weather. For insulation, be it fixed, semi-permanent or temporary. To appear period-correct, if said period is the whole of the 1800s and/or right now. As a regular blanket and/or ad-hoc, burrito-style mummy bag. And finally, if need be, both  can be soaked in various nutrients, broths, herbs and tinctures for later oral or topical application.

    Inside The Outside V.3 48oz Nalgene

    $25

    You are an Earthling and Mother Earth is your context yet everyday of your life almost everything you do is predicated on fiction. Money, language, nationality, social media, politics, algorithms—it’s all fictional. They exist because as a culture we agree that they exist otherwise it’s all literally fake. We are surrounded, inundated and overwhelmed at every turn by shit that doesn’t matter and isn’t real. But nature is real. The Outside is real. And our experiences there are real. Go Inside The Outside and be the animal capable of joy, transformative pain, empathy and connectivity that you really are.

    ***This run of bottles will come with a BLUE cap.***

    BPA/BPS FREE—BUILT TO LAST—EVERYTHING CAGE COMPATIBLE—DISHWASHER SAFE—FUN TO STICKER—TASTES LIKE PLASTIC WHICH IS HOW YOU KNOW YOU’RE FINALLY/ACTUALLY GOING INSIDE THE OUTSIDE—FITS FILTRATION DEVICES & ICE CUBES—LEAK-PROOF GUARANTEE—MADE IN THE USA

    We use Nalgene Water bottles for four reasons;

    1. Made in America
    2. The original.
    3. Plastic
    4. Nalgene water bottles are one of the four Cardio Goth / Subject Athlete / Endurance Cult Hydration Kit Cornerstones; 1) Nalgene Water Bottle,  2) Bike Water Bottle (Preferably Camelbak or Specialized), 3)  Hydration Bladder (Preferably Platypus or Camelbak) 4) Ultra lite flask or 20oz generic store bought water bottle.

    PSME V.1 Narrow Mouth 32oz Nalgene

    $25

    You are a horse. You have power and speed. You are capable of crossing great distances with or without a load. You have great hair, which, when it comes to your mane and tail, you can wear and style many different ways including braids and plaits. You come in many different colors and patterns. You can cross rivers and mountains. You are the ultimate adventure vehicle. You’re super good at endurance. When you push your PHYSICALSPIRITUALMENTAL and EMOTIONAL limitations without causation it can and will lead to transformation, which itself can and will lead to transcendence, which is how a Pegasus is born.

    BPA/BPS FREE—BUILT TO LAST—EVERYTHING CAGE COMPATIBLE—DISHWASHER SAFE—FUN TO STICKER—TASTES LIKE PLASTIC WHICH IS HOW YOU KNOW YOU’RE FINALLY/ACTUALLY GOING INSIDE THE OUTSIDE—FITS FILTRATION DEVICES & ICE CUBES—LEAK-PROOF GUARANTEE—MADE IN THE USA

    We use Nalgene Water bottles for four reasons;

    1. Made in America
    2. The original.
    3. Plastic
    4. Nalgene water bottles are one of the four Cardio Goth / Subject Athlete / Endurance Cult Hydration Kit Cornerstones; 1) Nalgene Water Bottle,  2) Bike Water Bottle (Preferably Camelbak or Specialized), 3)  Hydration Bladder (Preferably Platypus or Camelbak) 4) Ultra lite flask or 20oz generic store bought water bottle.

    Inside The Outside V.1 Faroe Quick Dry

    Inside The Outside V.1 Faroe Quick Dry
    $165

    You are an Earthling and Mother Earth is your context yet everyday of your life almost everything you do is predicated on fiction. Money, language, nationality, social media, politics, algorithms—it’s all fictional. They exist because as a culture we agree that they exist otherwise it’s all literally fake. We are surrounded, inundated and overwhelmed at every turn by shit that doesn’t matter and isn’t real. But nature is real. The Outside is real. And our experiences there are real. Go Inside The Outside and be the animal capable of joy, transformative pain, empathy and connectivity that you really are. 

    Italian made open-knit dimensional-mesh—Rear facing Touring pocket—Tailored anatomical hood—Fast moisture transport—Quick-drying properties—Made in California.

    PSME V.1 Tee

    PSME V.1 Tee
    PSME V.1 Tee
    $55

    You are a horse. You have power and speed. You are capable of crossing great distances with or without a load. You have great hair, which, when it comes to your mane and tail, you can wear and style many different ways including braids and plaits. You come in many different colors and patterns. You can cross rivers and mountains. You are the ultimate adventure vehicle. You’re super good at endurance. When you push your PHYSICAL, SPIRITUAL, MENTAL and EMOTIONAL limitations without causation it can and will lead to transformation, which itself can and will lead to transcendence, which is how a Pegasus is born.

    100% COTTON—MADE IN AMERICA—CLASSIC 90’S CUT FOR IMPROVED PERFORMANCE INSIDE THE OUTSIDE—SEWN, DYED AND SILK SCREENED BY HAND  IN LOS ANGELES—MADE IN COLLABORATION WITH AFTER SCHOOL PROJECTS.

    COTTON KILLS, IT. @;

    1. KEEPING YOU COOL WHEN IT’S WET: In the summer, cotton is straight-up a technical fabric because it keeps you cool when it’s wet, which is desirable on a hot and humid day.
    2. HAND FEEL: Tees have been made from cotton since the dawn of time because nothing feels better on your skin than cotton. Yes, other natural fabrics like merino and hemp can and do sometimes feel great but never as reliably and consistently as cotton. Cotton T-shirts are the most iconic pop lifestyle artifact ever made.
    3. DURABILITY: Cotton is as tough and rugged as you are.
    4. BEING FIXABLE: Eventually it will fail because you will wear it all the time—day after day, year after year— but don’t fret, cotton is v easy to darn or repair with patches or whatever, also, if and when it comes to repairing your cotton tee—you’re welcome for the opportunity to add flair and augmentation.
    5. WABI-SABI!
    6. BEING A TOWEL IN PLACE OF AN ACTUAL TOWEL for whatever because Absorption Tech™. Cardio Goths, Subject Athletes and Endurance Cult Members have used cotton t-shirts in place of an actual towels since the dawn of Inside The Outside; as a towell (hand and/or wearable) post hot spring or swimming hole event, in place of a napkin or tissue while eating, has head gear under a cap (or solo) on super sunny and hot days, etc.
    7. LOOKING GOOD: Synthetic or “Tech” shirts suck at looking good in 99.9% of environments and lighting conditions. They also smell bad and are uncomfortable in all casual and most athletic scenarios.
    8. PRINTING AND ART: Silk Screening is an ancient and venerable art form that works especially good on cotton.
    VISIBLE MENDING IS WHAT’S UP
    THIS IS WHAT A COTTON SHIRT FEELS LIKE ON A SUMMER EVENING AFTER A SICK MOUNTAIN BIKE RIDE WITH FREINDS.
    SYNTHETIC OR “TECH” SHIRTS ARE TOO TIGHT.
    JACK NICHOLSON WORE COTTON TO A DOWN FIGHT. SURE COTTON HAS LIMITATIONS BUT DUDE, CHECK THE WEATHER. ALSO, PLEASE WATCH THE SHINING.

    Comfort w/ Discomfort V.1 20″ Strap

    $6.50

    Listen to the body. Ignore the body. Breath into it. Sink into it. Peel back the layers one by one. Hour by hour, minute by minute, the further you go the less you need and the more you want—a catalog of luxuries you wear and inhabit and depend on without any conscious thought or consideration. Usually it’s the lack of temperature regulation that is the first to go. Then mealtimes and meal regularity. Sleeping on the ground. Shitting in the woods. No hot water. Various cuts and bruises. Wet feet and cold hands. Eventually none of it matters and, in fact, none of it even factors. You’re wholly preoccupied with the first real silence you’ve heard in days, weeks, years. Punctuated, at times, by the sound of your footsteps and your heartbeat and various environmental sounds like rockfall and running water. You’re Inside The Outside and moving across the topography with grace and style because you’ve found Comfort With Discomfort.

    VOILE STRAPS ARE THE BEST STRAPS ON THE MARKET FOR DOING STRAP STUFF— VOILE OFFERS CUSTOM PRINTING AND CUSTOM PRINTING MEANS THAT WE CAN EQUIP & EMBUE EACH STRAP WITH A MANTRA (COMFORT WITH DISCOMFORT) SUCH THAT YOUR STRAPS WILL FUNCTION AS TALISMANS—NON MARRING, NON-CONDUCTIVE, WORKS IN EXTREME WEATHER, SUPER STRONG, WONT SLIP, HOLDS TIGHT, DAISY CHAIN TOGETHER—AVAILABLE IN FUTURE NATURE GREEN WHICH IS EASY TO SEE INSIDE WHEN IN YOUR PACK AND IS ON BRAND FOR MSO BECAUSE MSO IS V FUTURE NATURE.

    DO’S

    1. When and where possible replace all your velcro straps with ski straps. *Especially “floating straps.”
    2. Use for bikepacking.
    3. Use for travel.
    4. Use for any/and gear management.
    5. Use for camera gear especially cable kit and tripod attachment scenarios.
    6. Keep a set in your bugout bag.
    7. Keep a set in your glove compartment.
    8. Keep a set in your tool bag.
    9. Use when packing-up a bike for travel and/or shipping.
    10. Give them to friends and family as a gift because everybody needs and wants ski straps in order to feel safe/prepared/successful in general and for thriving Inside The Outside.
    11. Enjoy the supremacy of Strap Tech.

    DONT’S

    1. Accept velcro as the gold standard when it comes to Attachment Tech. It’s not. At best, the use of velcro is antiquated and entertaining for your friends.
    2. Ever use pedal straps. For anything. Ever again.
    3. Limit your creativity when it comes to ski straps. They are as versatile as you are. Know that. Feel that. Exploit that.
    4. Replace all high quality zip ties with ski straps. There are still plenty of scenarios in which zip ties make more sense. But yeah, we get it, it DOES make sense to consider it.
    5. Be a victim of Lash Tech.
    DAISYCHAINDAISYCHAINDAISYCHAIN

    The word mantra can be broken down into two parts: “man,” which means mind, and “tra,” which means transport or vehicle. In other words, a mantra is an instrument of the mind—a powerful sound or vibration that you can use to enter a deep state of meditation. Like a seed planted with the intention of blossoming into a beautiful perennial, a mantra can be thought of as a seed for energizing an intention.

    FUN TYPE V.1 Tee

    FUN TYPE V.1 Tee
    FUN TYPE V.1 Tee
    $55

    A QUALITATIVE ANALYSIS OF THE STATE WE CALL FUN.  

    Type 0: REGRETTABLE

    Fun in situ. Not Fun in retrospect.

    Examples: Segways  — Monster Energy — Drink Cults.

     

    Type 1: STANDARD 

    Fun in situ. Fun in retrospect.

    Examples: Frozen Yogurt — Sex —  Aurora Borealis

     

    Type 2: LATENT

    Not Fun in situ. Fun in retrospect.

    Examples: Extreme Endurance Experiences.

     

    Type 3: LIFE AFFIRMING

    Deadly or injurious in situ. Fun on paper.

    Examples: Space Travel — Squirrel Suit — Shipwrecks

     

    Type 4: TRANSFORMATIVE

    Not Fun in situ. Fun from the other side.

    Examples: Vortices — Vision Quest — Portals

     

    Type 5: TRANSCENDENT

    You and fun are one

    Examples: Rapture, Ascension, Nirvana. 

     

    COTTON KILLS, IT. @;

    1. KEEPING YOU COOL WHEN IT’S WET: In the summer, cotton is straight-up a technical fabric because it keeps you cool when it’s wet, which is desirable on a hot and humid day.
    2. HAND FEEL: Tees have been made from cotton since the dawn of time because nothing feels better on your skin than cotton. Yes, other natural fabrics like merino and hemp can and do sometimes feel great but never as reliably and consistently as cotton. Cotton T-shirts are the most iconic pop lifestyle artifact ever made.
    3. DURABILITY: Cotton is as tough and rugged as you are.
    4. BEING FIXABLE: Eventually it will fail because you will wear it all the time—day after day, year after year— but don’t fret, cotton is v easy to darn or repair with patches or whatever, also, if and when it comes to repairing your cotton tee—you’re welcome for the opportunity to add flair and augmentation.
    5. WABI-SABI!
    6. BEING A TOWEL IN PLACE OF AN ACTUAL TOWEL for whatever because Absorption Tech™. Cardio Goths, Subject Athletes and Endurance Cult Members have used cotton t-shirts in place of an actual towels since the dawn of Inside The Outside; as a towell (hand and/or wearable) post hot spring or swimming hole event, in place of a napkin or tissue while eating, has head gear under a cap (or solo) on super sunny and hot days, etc.
    7. LOOKING GOOD: Synthetic or “Tech” shirts suck at looking good in 99.9% of environments and lighting conditions. They also smell bad and are uncomfortable in all casual and most athletic scenarios.
    8. PRINTING AND ART: Silk Screening is an ancient and venerable art form that works especially good on cotton.
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