Comfort w/ Discomfort V.1 20″ Strap

$6.50

Listen to the body. Ignore the body. Breath into it. Sink into it. Peel back the layers one by one. Hour by hour, minute by minute, the further you go the less you need and the more you want—a catalog of luxuries you wear and inhabit and depend on without any conscious thought or consideration. Usually it’s the lack of temperature regulation that is the first to go. Then mealtimes and meal regularity. Sleeping on the ground. Shitting in the woods. No hot water. Various cuts and bruises. Wet feet and cold hands. Eventually none of it matters and, in fact, none of it even factors. You’re wholly preoccupied with the first real silence you’ve heard in days, weeks, years. Punctuated, at times, by the sound of your footsteps and your heartbeat and various environmental sounds like rockfall and running water. You’re Inside The Outside and moving across the topography with grace and style because you’ve found Comfort With Discomfort.

VOILE STRAPS ARE THE BEST STRAPS ON THE MARKET FOR DOING STRAP STUFF— VOILE OFFERS CUSTOM PRINTING AND CUSTOM PRINTING MEANS THAT WE CAN EQUIP & EMBUE EACH STRAP WITH A MANTRA (COMFORT WITH DISCOMFORT) SUCH THAT YOUR STRAPS WILL FUNCTION AS TALISMANS—NON MARRING, NON-CONDUCTIVE, WORKS IN EXTREME WEATHER, SUPER STRONG, WONT SLIP, HOLDS TIGHT, DAISY CHAIN TOGETHER—AVAILABLE IN FUTURE NATURE GREEN WHICH IS EASY TO SEE INSIDE WHEN IN YOUR PACK AND IS ON BRAND FOR MSO BECAUSE MSO IS V FUTURE NATURE.

DO’S

  1. When and where possible replace all your velcro straps with ski straps. *Especially “floating straps.”
  2. Use for bikepacking.
  3. Use for travel.
  4. Use for any/and gear management.
  5. Use for camera gear especially cable kit and tripod attachment scenarios.
  6. Keep a set in your bugout bag.
  7. Keep a set in your glove compartment.
  8. Keep a set in your tool bag.
  9. Use when packing-up a bike for travel and/or shipping.
  10. Give them to friends and family as a gift because everybody needs and wants ski straps in order to feel safe/prepared/successful in general and for thriving Inside The Outside.
  11. Enjoy the supremacy of Strap Tech.

DONT’S

  1. Accept velcro as the gold standard when it comes to Attachment Tech. It’s not. At best, the use of velcro is antiquated and entertaining for your friends.
  2. Ever use pedal straps. For anything. Ever again.
  3. Limit your creativity when it comes to ski straps. They are as versatile as you are. Know that. Feel that. Exploit that.
  4. Replace all high quality zip ties with ski straps. There are still plenty of scenarios in which zip ties make more sense. But yeah, we get it, it DOES make sense to consider it.
  5. Be a victim of Lash Tech.
DAISYCHAINDAISYCHAINDAISYCHAIN

The word mantra can be broken down into two parts: “man,” which means mind, and “tra,” which means transport or vehicle. In other words, a mantra is an instrument of the mind—a powerful sound or vibration that you can use to enter a deep state of meditation. Like a seed planted with the intention of blossoming into a beautiful perennial, a mantra can be thought of as a seed for energizing an intention.

FUN TYPE V.1 Tee

FUN TYPE V.1 Tee
FUN TYPE V.1 Tee
$55

A QUALITATIVE ANALYSIS OF THE STATE WE CALL FUN.  

Type 0: REGRETTABLE

Fun in situ. Not Fun in retrospect.

Examples: Segways  — Monster Energy — Drink Cults.

 

Type 1: STANDARD 

Fun in situ. Fun in retrospect.

Examples: Frozen Yogurt — Sex —  Aurora Borealis

 

Type 2: LATENT

Not Fun in situ. Fun in retrospect.

Examples: Extreme Endurance Experiences.

 

Type 3: LIFE AFFIRMING

Deadly or injurious in situ. Fun on paper.

Examples: Space Travel — Squirrel Suit — Shipwrecks

 

Type 4: TRANSFORMATIVE

Not Fun in situ. Fun from the other side.

Examples: Vortices — Vision Quest — Portals

 

Type 5: TRANSCENDENT

You and fun are one

Examples: Rapture, Ascension, Nirvana. 

 

COTTON KILLS, IT. @;

  1. KEEPING YOU COOL WHEN IT’S WET: In the summer, cotton is straight-up a technical fabric because it keeps you cool when it’s wet, which is desirable on a hot and humid day.
  2. HAND FEEL: Tees have been made from cotton since the dawn of time because nothing feels better on your skin than cotton. Yes, other natural fabrics like merino and hemp can and do sometimes feel great but never as reliably and consistently as cotton. Cotton T-shirts are the most iconic pop lifestyle artifact ever made.
  3. DURABILITY: Cotton is as tough and rugged as you are.
  4. BEING FIXABLE: Eventually it will fail because you will wear it all the time—day after day, year after year— but don’t fret, cotton is v easy to darn or repair with patches or whatever, also, if and when it comes to repairing your cotton tee—you’re welcome for the opportunity to add flair and augmentation.
  5. WABI-SABI!
  6. BEING A TOWEL IN PLACE OF AN ACTUAL TOWEL for whatever because Absorption Tech™. Cardio Goths, Subject Athletes and Endurance Cult Members have used cotton t-shirts in place of an actual towels since the dawn of Inside The Outside; as a towell (hand and/or wearable) post hot spring or swimming hole event, in place of a napkin or tissue while eating, has head gear under a cap (or solo) on super sunny and hot days, etc.
  7. LOOKING GOOD: Synthetic or “Tech” shirts suck at looking good in 99.9% of environments and lighting conditions. They also smell bad and are uncomfortable in all casual and most athletic scenarios.
  8. PRINTING AND ART: Silk Screening is an ancient and venerable art form that works especially good on cotton.

Inside The Outside V.2 Long Sleeve

Inside The Outside V.2 Long Sleeve
Inside The Outside V.2 Long Sleeve
$55

You are an Earthling and Mother Earth is your context yet everyday of your life almost everything you do is predicated on fiction. Money, language, nationality, social media, politics, algorithms—it’s all fictional. They exist because as a culture we agree that they exist otherwise it’s all literally fake. We are surrounded, inundated and overwhelmed at every turn by shit that doesn’t matter and isn’t real. But nature is real. The Outside is real. And our experiences there are real. Go Inside The Outside and be the animal capable of joy, transformative pain, empathy and connectivity that you really are. 

100% COTTON—MADE IN AMERICA—CLASSIC 90’S CUT FOR IMPROVED PERFORMANCE INSIDE THE OUTSIDE—SEWN, DYED AND SILK SCREENED BY HAND  IN LOS ANGELES—MADE IN COLLABORATION WITH AFTER SCHOOL PROJECTS.

COTTON KILLS, IT. @;

  1. KEEPING YOU COOL WHEN IT’S WET: In the summer, cotton is straight-up a technical fabric because it keeps you cool when it’s wet, which is desirable on a hot and humid day.
  2. HAND FEEL: Tees have been made from cotton since the dawn of time because nothing feels better on your skin than cotton. Yes, other natural fabrics like merino and hemp can and do sometimes feel great but never as reliably and consistently as cotton. Cotton T-shirts are the most iconic pop lifestyle artifact ever made.
  3. DURABILITY: Cotton is as tough and rugged as you are.
  4. BEING FIXABLE: Eventually it will fail because you will wear it all the time—day after day, year after year— but don’t fret, cotton is v easy to darn or repair with patches or whatever, also, if and when it comes to repairing your cotton tee—you’re welcome for the opportunity to add flair and augmentation.
  5. WABI-SABI!
  6. BEING A TOWEL IN PLACE OF AN ACTUAL TOWEL for whatever because Absorption Tech™. Cardio Goths, Subject Athletes and Endurance Cult Members have used cotton t-shirts in place of an actual towels since the dawn of Inside The Outside; as a towell (hand and/or wearable) post hot spring or swimming hole event, in place of a napkin or tissue while eating, has head gear under a cap (or solo) on super sunny and hot days, etc.
  7. LOOKING GOOD: Synthetic or “Tech” shirts suck at looking good in 99.9% of environments and lighting conditions. They also smell bad and are uncomfortable in all casual and most athletic scenarios.
  8. PRINTING AND ART: Silk Screening is an ancient and venerable art form that works especially good on cotton.
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