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Video is the most multimedia of all media. It’s the literal and metaphorical intersection of all the senses: vision, audition, gustation, olfaction and somatosensation. Admittedly video is a little “light” on gustation, olfaction and somatosensation, but that’s why we’re ALSO doing Experiences. Whatever. Movies are the finest example of human achievement ever, and we want in.

It’s part of our shared, universal human experience. It’s been with us since the very beginning, it’s as old as fire. The Greeks discovered it. Modern Philosophy was invented, in part, to study it. In the absence of hunting and gathering and the need to survive old-school-style, in this post-industrial age of communication and virtual everything, it’s more ubiquitous and relevant than ever. But still, nobody really knows what it is or why it’s a thing. Nobody can say with certainty why humans—Subject Athletes—are compelled to push their Physical, Mental, Spiritual and Emotional limits without causation. Until now.

Until we made a feature-length science documentary to finally answer the question: What’s the deal with endeavors and sports and activities commonly referred to as “Type 2” or “Latent Fun™”?

We interviewed Scientists, Rabbis, Nutritionists, Anthropologists, Jungian Dream Therapists and a host of other experts with various fields of expertise. And we experimented on a control group of “Subject Athletes” while they trained and raced the Dirty Kanza 200, the world’s premier Sucks Event. And we put it all in a movie and that movie is called PROJECT Y.

Click to view the whole Project Y series