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Video is the most multimedia of all media. It’s the literal and metaphorical intersection of all the senses: vision, audition, gustation, olfaction and somatosensation. Admittedly video is a little “light” on gustation, olfaction and somatosensation, but that’s why we’re ALSO doing Experiences. Whatever. Movies are the finest example of human achievement ever, and we want in.

In the beginning of time, Mythical State Of dared to ask a simple question: “Why do people do shit that sucks?” Asking this revolutionary and life-affirming question led to the birth of Fitness Fights, a series of pop-up competitions wherein Subject Athletes push their physical, mental, emotional and spiritual limitations in the pursuit of a challenge.


Fitness Fight Round One


Comfort with Discomfort Challenge [Camp Navarro Edition]


The brain is everything, pain is a choice.

Listen to the body, ignore the body.

Sure it’s about muscles and strength, but not the body kind—it’s about the mind kind.


To find out, watch this documentary and take yourself back in time to participate in Fitness Fight Round One!!!!!!!

(And/or STAY TUNED for the next event.)