The Red Hook Criterium series (RHC) represents a look into the “current” future of professional road cycling. Why? Because the RHC is an international series of highly specialized races which showcase and demonstrate the purest, rawest and most exciting exhibition of speed that cycling has to offer. Basically take American Cirts; part NASCAR, part Professional Rodeo, part Fight Club, part Friday Night Lights, part modern-day gladiators, ALL SPEED!, and multiply it by 10 (xxxxxxxxxx), strip the gears, lock the drive train, mix-in a few thousand Italians some slovenians, some bike messengers, and a generally more modern and more inclusive-type demo-psychographic and yeah, you’ve got WHOOSH, I mean Red Hook.
While enthusiasm for traditional road cycling continues to flounder in the eyes of mainstream America, excitement about the Red Hook Criterium is growing at an exponential pace—from existing fans of cycling and sport enthusiasts to friends and family, randos, and common citizens.
- Real Cities!
While criterium racing has always been popular in America—it’s how we race!—until recently it hasn’t managed to gain much traction as an international export. RHC’s modern, progressive approach to race promotion and its modified, highly specialized racing format is changing that; and in turn, fans all over the world are changing how they look at criterium racing. The RHC has ushered in a wave of enthusiasm for this style of racing from fans around the world.
As such, we believe it’s an integral part of the future of Road Racing. Close your eyes and picture this. What if RHC was an international Prime Time event!?! What if RHC was as popular if not more than NASCAR, what if it was actually called Wheels of Speed aka WHOOSH.