Manual for Speed believes in the power of three. It’s our magic number and we understand that it plays an integral role in creating depth, volume, and enthusiasm. Also, you know we love a crowd. It has been our honor to build a legacy with three: since our inception we have emblazoned our shirts with a singular word repeated three times to create an evocative and captivating message founded upon the power of repetition. But we are entering a new epoch, and as such we worked with Portland-based Central Office to re-imagine the power of three for MFS. What we’ve come up with is a collection of designs (to be released over the coming month) that harnesses the mesmerizing strength of three words, each tied to a theme that helps define Manual for Speed. Yet the design subverts its repetition to create tension and interplay, echoing the dynamic interactivity of our time and ushering in an new era of MFS while paying homage to our legacy.
Part One: SPEED
We are in a quest for speed, what defines it, what shapes it, and what realizes it. This has and will always be our goal. But you already knew that, you read the blog, follow the tweets, double-tap the ‘gram. You’re here because you are just as captivated by speed as we are, and we applaud your obsession; in fact it’s our job to cultivate your knowledge of speed. It only makes sense then, that the first version of our newly redesigned t-shirt line would chant the object of our infatuation: SPEED SPEED SPEED. You are encouraged to purchase this shirt, not just for yourself but for your friends and family, for your neighbors or for some stranger on the street. The world becomes a better place when more people become attuned to the power of speed. The world needs speed. The world needs you. And there is no better way to share speed with the world than by wearing a Manual for Speed SPEED SPEED SPEED t-shirt.