Reach for the Dream is a Manual for Speed Public Service Announcement.
To Whom It May Concern, Dear Reader(s),
First of all, you may be asking yourself, “Why is MFS publishing a PSA?” Great question, here’s why—Manual for Speed is committed to raising your awareness, changing your attitudes and informing your behavior. Just think of this an exercise in philanthropy. And social engineering. Second of all, what IS Reach For The Dream? What am I about to read? Is this a contest? Are these bikes for sale? What’s happening inside this BLOG post? Is Kayne West a metaphor for God which is a metaphor for the The Quickening/The Flow/The Matrix/The Space-Time-Continuum? All great questions.
RFTD is a celebration of Custom Everything. And an investigation into Possibility. Simply put, these bikes were made JUST TO SEE if these bikes could be made.
It happened like this: for some reason, in the spring of 2014, we (MFS) decided the world wanted (and we needed) a pair Dream Bikes for space, and for riding. Two of them. And it made sense then, as it does today, to start by contacting two exceptionally capable and talented and accomplished bike builders. A steel guy obsessed with fit and detail and a carbon fibre guy obsessed with tune and accuracy. Two builders, two different materials, for two different bikes, delivering on two different interpretations of the same premise—what does a Dream Bike look like? Especially one made for space, and for riding. Working on these bikes with Speedvagen and Argonaut, as well as Campagnolo, Fizik, Vittoria, LOOK, Chris King, ENVE, Mike Cherney, Thomas Slater and Dan Funderbrugh was so rewarding and enjoyable, we decided to encourage the Public to do the same, in the form of a Public Service Announcement Powerpoint Slideshow narrated by Kanye West.
You can look at this project in many different ways, but here are our two favorite interpretations:
- This is a pyramid scheme wherein we convince the world to make us (MFS) insanely ostentatious, luxurious, decadent, opulent-ass bikes, for free basically, based on our (alleged) ability to convince the world to buy their own custom shit.
- We just wanted to work with some of the World’s most accomplished builders, component manufacturers, designers, painters, artists and yes, jewelers, to make two of the most amazing Dream Bikes for space, and to ride, ever. Just cause. As an exercise. To see if it was possible. For your entertainment. For our entertainment. For entertainment. To support the custom community. To explore possibility. To Dream. To promote dreaming. This is about dreaming.