Calling us is great too because we WANT to really hear you and this way we can really do that. We love inflection, subtlety, tone, all of it. Pre-emoji vibes are the best. Feel free to ramble. FTR, we may (and probably will) publish your VM if it’s good. So make it good!
*Made with Performance Journalism™ 📹Cultural anthropology 🌐Discovery 📣PSA 👬Experiencing
Performance Journalism™ about the culture of Bicycles, Sport and Other. YP = YJ + MFS + 🚲 + 😜 X PJ™
More than reliable transportation or a destination or extensive provisioning, any Performance Journalist™ worth their salt requires for success in any endeavor or pursuit only a quality Wool Blanket. Wool blankets can be fashioned into a jacket, as in a capote, or a cloak or cape. They can be used to wrap and therefore protect your valuables during travel as well as camouflage said valuables regrettably but necessarily left overnight in a car in a dimly lit motel parking lot. In place of an otherwise useless cotton towel pre-and-post hot spring, swim hole, hobo slap, etc. As a bedroll, a napkin (albeit an oversized napkin), a pillow, a sack or makeshift bag, a brightly colored and nicely delineated picnic or lunch spot, for love-making, in defense against nearly feral or overly habituated animals, a lightweight saddle alternative, fire containment and for bivouacking and/or enhancing an otherwise primitive shelter. For wound care and poultices. Protection against the elements like dust, wind, direct sunlight, etc., as well as volatile and/or tempestuous weather. Insulation be it fixed, semi-permanent or temporary. To appear Period Correct if which period is the whole of the 1800s. A blanket and/or ad-hoc burrito-style mummy bag. And finally, if need be, they can be soaked in various nutrients, broths, herbs and tinctures for later oral or topical application.
Daniel PasleyFounder, Editor, Contributor, Blogger
Kevin BrownPublisher, Web Editor, Interneter
Justin BalogCinematographer, Video Editor
Steve HockettIllustrator, Animator, UK Section Chief
THE SPECTACLE OF ROAD RACING→ Professional 🚴🏼♂️ is the finest, most beautiful, most relevant sport in the world and for many that’s as complicated and/or nuanced as the whole thing needs to get. But for us, for MFS, racing is more profound and, frankly, more interesting than a simple display of competition and speed. In service to this core belief which, here and now, we submit as a Universal Truth, we created an episodic multimedia documentary and contemporary study exalting Road Cycling for ALL that it is: ✨The ✨Greatest ✨Spectacle ✨On ✨Earth ✨
EXPLORATION, ENGAGEMENT, EDUCATION→ In partnership with NASA and the US Military this a reboot of Lewis & Clark. Our mandate: Explore, Engage, Educate. Our POV? Our modus operandi? Our raison d'être? D-i-s-c-o-v-e-r-y, discovery. From pseudo anthropology, interpretive cartography, field observations, illustrations, typologies, catalogs, terrestrial vs. galactic and bicycle-/non-bicycle-based adventure to Shackleton, Darwin, Captain Cook, we are the Corps of Discovery. 🌕🚀🚁🚲🛶🌍
THE CULTURAL ANTHROPOLOGY OF OTHER→ We are Cultural Anthropologists and Sportsmen compelled into the Wilderness to explore, document and publish a lasting and meaningful record of our experiences there. Through a collection of fictional and non-fictional multimedia we endeavor to understand and relate those people, places and pursuits the purview of Yonder. What is our purview? All things other. ///// Edges, Frontiers and Margins. Nerds & Warriors. The DTF. The Salty. W E 💖 O T H E R.
The MFS X ENVE PSYCLING sweepstakes has come to an end.We want to thank all of you who participated for participating. The response was overwhelming. It makes sense though—these wheels look SO GOOD. At this point all of your names have been collected and we’ve run them through our proprietary randomizer, which goes under the code name ‘Spreadsheet’. Through the magic of math and science, the machine has delivered a completely random and unbiased name, the machine has given us a winner:
PATRICK WALFORDof North Carolina, come on down!
We all knew going into this that there could be only one, that’s how sweepstakes work, it’s just the way the game is played. But even though only one of you—Patrick—is going to dress your bike up in a SIQ pair of ENVE wheels bedazzled in custom PSYCLING livery, that doesn’t meant that we don’t appreciate each and everyone of you who tried. You gave it your best shot and the randomizer just happened to block it. But as The Great One said, “You miss 100% of the shots you don’t take.” And because we’re positive and enthusiastic about your potential we encourage you to keep shooting, you have to, it’s almost as if it’s your duty. In fact it is your duty. We’re not going to say categorically that eventually you’re going to win something; come on, we can’t predict the future. But the more shots you take, the higher your percentage of scoring is. To look at it another way, the more times you go out to play in a lightning storm, the better your chance of being struck by lightning. It’s all about the percentages.
”You miss 100% of the shots you don’t take.”
OFFICIAL MFS PRESS CONFERENCE WITH THE WINNER
Yes Patrick, yes it is.
Full Name:Patrick Walford
Nickname:Wally, came from my Dutch friends who couldn’t pronounce Walford.
Residence:Charlotte, NC (it’s meh)
Do you race? If so what? And what category? For how long?Yepps! Road, Cat 3, on and off for a couple years. I mountain bike occasionally, I tend to resemble an ice skating giraffe.
When you read the word PSYCLING, what’s your reaction?Typo.
Can you describe what you felt when you found out you had won this contest?Pretty happy, as I’d just crashed my favorite bike and cracked the frame.
Can you describe how you feel about the PSYCLING design?It’s legit.
Do you have a PSYCLING story?Hmm, the time me and my friend Henri got lost and rode to the wrong country. We were trying to head towards Belgium and ended up by Germany instead. Buuut we did climb the biggest mountain in the Netherlands. My family is from England, lived there for a bit (London and Canterbury). Lived in the Netherlands for a few years too (went to school in Tilburg). Racing in the Netherlands is fun (although some hills would be nice) it’s lot less expensive than racing in the US. We’d meet somewhere first thing in the morning, ride to the race, race, then ride home. It feels weird to drive to go ride a bike. Local races there were great, as the town would have an excuse to have a party. The best race I ever went to was one I stumbled upon while riding with some friends. You weren’t allowed to have a race license, you had to be on a city bike, and I’m pretty sure there was a two drink minimum. The locals rolled out their bbq’s to the end of their driveways which meant I had some nasty fried meat and beer pretty quickly (weighing 63kg’s people seem to want to give me food, which I’m totally down with).
Also can you tell me the most PSYCLING thing you’ve seen or witnessed, something that inspired or scared you?Winning a set of ENVEs
WE HAVE MORE WINNERS!
A jersey for the winner!
And caps for the runners up!
While the MFS X ENVE contest was pure luck, our Instagram Jersey contest was as subjective as they come. You played your best hand by telling us your favorite PSYCLING moments from your cycling careers and we picked the winner. Was it difficult to choose? It was, and our selection process required us to peel back the layers of the PSYCLING onion and contemplate its heart. After much deliberation we settled on a winner, whose story has it all. Mind over Matter over Mind, unconscious self-asphyxiation, exercise induced loss of consciousness, hypnotic transcendence, and parents. That story, along with the stories of our five runners up, is reproduced verbatim below for your reading pleasure.
Dillon, you're gonna look great in this jersey.
WINNER –Dillion Fowler
“I was riding for an elite team and my job was to cover everything. For 45 minutes I was following moves from many strong teams in Texas and with five laps to go I dug deep to pull back a huge move. During this time I didn’t even know that I wasn’t breathing, I had been holding my breath for 45-60 seconds. Afterwards I pulled off as my work was done, stopped by my parents and watched the end of the race. I woke up around 11pm in a hospital bed, and I was told that I had passed out next to my parents and could not be woken up while on the ground. I guess you could say I got a little hypnotic and scared the shit out of my parents and girlfriend. #truestory#askmyparents”
RUNNER UP –Markus Rummens
“I became PSYCLIST only once in my lifetime cycling career. My parents moved to the south of Spain 10 years ago and this unlocked a whole new way of cycling for me. The mountains their percentages! I went out for a ride and my body felt immediately at home in it’s cycling position, around each corner longing for the top. Turning into a PSYCLIST happened when the pace became so slow that my sweat was dripping in front of me instead of behind. The heat and bodily moisture attracted a creature known as a “fly”. It landed on my arm and looked at me, I swear it was looking at me! It took off and landed on another part of my tanned arm. Repeating this until my brain gave up dealing with the annoyance and just flipped the other way around. Looking from the outside inwards and thinking in reverse. I just couldn’t handle it anymore and this PSYCLIST state of mind saved me and took me all the way to the top before diving into a sweet headwind that took care of everything.”
RUNNER UP –Paul Hartner
“One time I went so hard on a Spin-up on rollers (173 rpm) that I cracked the front roller, crashed, passed out, and woke up to vivid images of Prince, surrounded by purples you’ve never seen before, serenading me with Fly Like an Eagle by the Steve Miller Band.”
RUNNER UP –Sebastián Gavary
“Night ride, winter around 2ºC, no wind. I was recovering from an injury so i started riding with a group of seniors, everybody in their 50-65s. We began talking about how cold it was and the chat just moved to “why did you start biking”. Many people didn’t know, but some stories appeared. “I got divorced”, “Lost my job”. Suddenly I heard a voice behind me, one of the oldest and quieter guys in the pack “I lost my son and my granddaughter in a car accident 3 years ago,” he said without taking his eyes off the road. “I got depressed and started drinking. Spent 6 months without going out of my home. One day my wife come home with two secondhand road bikes. Shitty components and absolutely wrong size. It didn’t matter, she pulled me out of home and we went for a ride. After that, I just couldn’t stop. We have been married for 35 years and that evening, she saved my life”. Everybody remained absolutely silence for the rest of the ride. That night, we smashed our best time.”
RUNNER UP –Thom
“Does it count if you don’t get to finish the ride? 7 weeks back I was out on a training ride when I was T-boned by a car driver who looked straight through me at a junction before carrying on and driving into me. I could see the inevitability of the collision and screamed ‘no, no, no fucking look!’ as the car hit my leg, and cleaved my bike in two. As I hit the ground there was a loud set of cracks and a huge wave of pain ran through me. I tumbled along the road and then stopped. Laying on my back there was a moment when I realised that there were alternate realities, and I got a glimpse of one where the collision hadn’t happened, and one where I’d died. I wondered if the me in those other realities had seen my version too. It was 8 hours of being strapped to a spinal board later when I was told I had fractured L1 and L3 vertebrae.”
RUNNER UP –Joey C
“A disgruntled elderly fellow once blasted pepper spray onto my shades because I rode through a stop sign 3 miles into an epic burrito quest century. Once I brushed off the face melting juice, I hit the bike path only to get a hornet stuck in my armpit while catching some luxurious summer breeze. I hopped off my steed and did the Macarena until it buzzed off, got the burrito and rode home. 104 miles of summer suffering and my jello legs burned more than my scorched face ”