Calling us is great too because we WANT to really hear you and this way we can really do that. We love inflection, subtlety, tone, all of it. Pre-emoji vibes are the best. Feel free to ramble. FTR, we may (and probably will) publish your VM if it’s good. So make it good!
*Made with Performance Journalism™ 📹Cultural anthropology 🌐Discovery 📣PSA 👬Experiencing
Performance Journalism™ about the culture of Bicycles, Sport and Other. YP = YJ + MFS + 🚲 + 😜 X PJ™
More than reliable transportation or a destination or extensive provisioning, any Performance Journalist™ worth their salt requires for success in any endeavor or pursuit only a quality Wool Blanket. Wool blankets can be fashioned into a jacket, as in a capote, or a cloak or cape. They can be used to wrap and therefore protect your valuables during travel as well as camouflage said valuables regrettably but necessarily left overnight in a car in a dimly lit motel parking lot. In place of an otherwise useless cotton towel pre-and-post hot spring, swim hole, hobo slap, etc. As a bedroll, a napkin (albeit an oversized napkin), a pillow, a sack or makeshift bag, a brightly colored and nicely delineated picnic or lunch spot, for love-making, in defense against nearly feral or overly habituated animals, a lightweight saddle alternative, fire containment and for bivouacking and/or enhancing an otherwise primitive shelter. For wound care and poultices. Protection against the elements like dust, wind, direct sunlight, etc., as well as volatile and/or tempestuous weather. Insulation be it fixed, semi-permanent or temporary. To appear Period Correct if which period is the whole of the 1800s. A blanket and/or ad-hoc burrito-style mummy bag. And finally, if need be, they can be soaked in various nutrients, broths, herbs and tinctures for later oral or topical application.
Daniel PasleyFounder, Editor, Contributor, Blogger
Kevin BrownPublisher, Web Editor, Interneter
Justin BalogCinematographer, Video Editor
Steve HockettIllustrator, Animator, UK Section Chief
THE SPECTACLE OF ROAD RACING→ Professional 🚴🏼♂️ is the finest, most beautiful, most relevant sport in the world and for many that’s as complicated and/or nuanced as the whole thing needs to get. But for us, for MFS, racing is more profound and, frankly, more interesting than a simple display of competition and speed. In service to this core belief which, here and now, we submit as a Universal Truth, we created an episodic multimedia documentary and contemporary study exalting Road Cycling for ALL that it is: ✨The ✨Greatest ✨Spectacle ✨On ✨Earth ✨
EXPLORATION, ENGAGEMENT, EDUCATION→ In partnership with NASA and the US Military this a reboot of Lewis & Clark. Our mandate: Explore, Engage, Educate. Our POV? Our modus operandi? Our raison d'être? D-i-s-c-o-v-e-r-y, discovery. From pseudo anthropology, interpretive cartography, field observations, illustrations, typologies, catalogs, terrestrial vs. galactic and bicycle-/non-bicycle-based adventure to Shackleton, Darwin, Captain Cook, we are the Corps of Discovery. 🌕🚀🚁🚲🛶🌍
THE CULTURAL ANTHROPOLOGY OF OTHER→ We are Cultural Anthropologists and Sportsmen compelled into the Wilderness to explore, document and publish a lasting and meaningful record of our experiences there. Through a collection of fictional and non-fictional multimedia we endeavor to understand and relate those people, places and pursuits the purview of Yonder. What is our purview? All things other. ///// Edges, Frontiers and Margins. Nerds & Warriors. The DTF. The Salty. W E 💖 O T H E R.
Looking back at the results of MFS Kit Series #1: Surprise Me!
First, some reflections on the core of our 2016 Surprise Me! kit offering: the Castelli Team Jersey & Castelli Team Bib Shorts, and the artwork printed on them.
Did the artwork deliver on our mandate: Introspection, Retrospection and Celebration pointed at us, Manual for Speed?
First of all the artist, Yoko Honda. Yeah, she delivered 100%. Nobody does nostalgia in the form touchstones in the form of iconography better.
The touchstones themselves: a dog with sunglasses, illustrated Emiliano, illustrated Daniel, coffee, wifi, rental cars, polaroids, cameras, aReach for the Dream bike, a barricade butt, et cetera, et cetera. Yeah this is us, this is who we are.
The background gradient-fade, pink to blue. Um, yes.
Okay basically, if you hate this kityou hate us.11Which is cool. We hate us sometimes too. It’s natural.
Second, what does surprising mean in the context of a Manual for Speed Kit? And was it that?
What does surprising mean in the context of an MFS Kit? Audacity + Love (70%) + Hate (30%) + Long Term Endearment + Literal Surprise, that’s what it means. I think.
I was part of the design process and frankly I’m surprised that we made this kit, it’s got my face on it for Christ’s sake. Also a dog wearing sunglasses.
Point is I watched it get designed. I saw it coming, and but did I really? and now that it’s here, physically in the world, I love it. Hopefully youdidn’tsee it coming and but now that it’s here you love it too.
USPS Priority Mail Medium Flat Rate Box*
Cellophane/Fake Grass/Colored Paper Shred*
Matching Custom Disposable Camera
MFS Space Tape
Stumptown Coffee Hair Bender*
Haribo Gummy Bears
Speed Tee Type II v.1
Kasual Klub Pin
Kasual Klub Sticker Pak
Signed Selfie Print
Tour de France Chilleur Print*
Clearly we’ve demonstrated why buying a Manual for Speed kit is almost always certainly worth it—MFS kits are beautiful, limited edition wearable works of art printed on An Unfair Advantage. But also, if we look closely, the Surprise Me! Kit demonstrateshowto buy a Manual for Speed kit as well. Follow along:
We said this kit was about Manual for Speed, our essence and our core, our modus operandi and our raison d’être.
We said this purchase represents a surprise—nobody knew what it was going to look like; some didn’t even know what it was they were buying.
This kit does that and exactly that.
Our kits come with context.
For example, our latest kit offering; theMost Animalkit. How do you know if it’s right for you?
Are you a road cyclist who cares about saving the future of our (precious) sport from obscurity?
Do you like the fact that humans are animals, not robots?
Do you like animals?
The Most Animal kit is for you.
In fact, it’s your duty to buy this kit. GOD WANTS IT AND CYCLING’S VERY SALVATION DEPENDS ON IT.