Results for
2015 Paris–Nice

Typology: Paris–Nice Team Sponsor Cars

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Bretagne-Seche Environment: Local government and recycling.
Cofidis: Sub-prime loans.
Katusha: Energy and defense.
Trek Factory Racing: Bicycles.
Lotto-Soudal: Lottery and caulking.
Team Cannondale-Garmin: Bicycles, satellite navigation.
Team Sky: Telecommunications.
IAM Cycling: Fund management.
Team Giant-Alpecin: Bicycles and caffeine shampoo.
Astana: Several Kazakh-owned companies.
BMC Racing Team - Bicycles. Name originally stood for "Bicycle Manufacturing Company."
Team Europcar: Car rental.
Tinkoff-Saxo: Credit cards and banking.
FDJ: French lottery.
Ag2r-La Mondiale: Savings and insurance.
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I know what you’re thinking: over 63% of the time, Professional Road Cycling Team Names are just made up words that have no relationship to reality. You’re thinking that maybe it’s because the URL was available, or possibly it’s an obscure reference to the team owner’s childhood nickname, or maybe it’s just an acronym (i.e. Call Owen For Insane Deals Inside Slovenia) or something right? But it can’t be the name of something real, because nothing real would ever be so boring and uninspired. Well that’s just not true; it turns out that a little under 103% of the time, Team Names are adopted (literally and with zero interpretation) from their Title Sponsor(s) who are invariably business companies of one sort or another. For example Call Owen For Insane Deals Inside Slovenia—it turns out that Cofidis is actually a French money-lending company. I know what you’re thinking, wait, how could the world lack THAT much imagination?, especially when it has implications regarding the branding of a professional sports team? That’s certainly a worthy and interesting question, albeit one which we may never know the answer to. But, now that we know Team Names are NOT meaningless nonsense words, let’s take a look at the 2015 Paris-Nice Team line-up from this new perspective. Thanks to Klaus for the breakdown.


Not Pictured:

  • Etixx-Quick Step: Nutritional supplements and laminated flooring
  • Lampre-Merida: Rolled steel and bicycles
  • Team Lotto NL-Jumbo: Lottery and supermarket.
  • Orica-Green Edge: Chemicals and explosives; Green Edge is a placeholder until the team can get another sponsor
  • Movistar: Mobile telecommunications
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