WHOOSH is a speed, WHOOSH is combat, WHOOSH is challenge, interaction, agitation, and elegance. WHOOSH is the advancement of human interactivity through sport. WHOOSH is the future of cycling. WHOOSH is fixed gear criterium racing on the well-used streets of the world’s flagship cities. It’s panache, guts, and glory. The course is a manifestation of the city, the riders react to the course, and the gear, the bicycles, the color, and the design are a reaction to it all.
What’s critically important about the Red Hook Crit series is that it is an entire ecosystem, it’s not simply about the competition. It’s about doing right by the sponsors in the pit area, about going on group rides with local shops, about playing to the crowd, shaking hands and kissing babies, it’s about staying up all night the day before the race and continuing the party well after the race is over. Red Hook Crit is a multi-faceted, multi-dimensional synergistic amalgamation of competition, of speed, and of culture. It’s the most real manifestation of WHOOSH we have here to date experienced, a sneak peek into the future that is so rapidly approaching. It’s a prophecy fulfilled ahead of schedule.
In order for WHOOSH to be manifest there are certain key elements that must be accounted for, and in this post we hope to cover three of the most fundamental: WHOOSH HUMAN ATHLETES, WHOOSH MACHINES, and WHOOSH DESIGN.